Olds, Joanne

Olds, Joanne

Founder and President
The Buffalo Works

Joanne Olds is the founder and President of The Buffalo Works, a full service global licensing agency representing brand, artists and intellectual property owners around the world. Annual retail sales among The Buffalo Works clients are at $250 million. Joanne is an accomplished brand marketing and licensing professional with 27 years of global experience. She has experience on all three sides of the licensing industry starting out as a retail buyer, then spending nine years in the manufacturing sector until the year 2000 when she founded The Buffalo Works licensing agency. Joanne has handled diverse retail product environments, across all channels of distribution, with an emphasis on building brands through licensing, marketing and product development. She is a seasoned executive who has built a career on reputation based on initiative, strategic thinking, strong leadership and results orientated brand management.



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