Trend-Spotting and Innovation: How Do You Search for "New"? #LU105

Tue. May 22| 9:30 AM - 10:15 AM | Tradewinds E

“NEW” is happening everywhere and more rapidly than ever before! One quick glance at your socials and you may discover something that didn’t even realize existed yesterday. Enter Licensing 2.0. What does this lightning-fast pace mean for businesses and especially in the licensing industry? Genna Rosenberg, CEO of GennComm and the ImaGENNation Group, joined by Naz Amarchi-Cuevas, Head of Licensing for Sybo Games and Jeremy Padawer, Co-President of Wicked Cool Toys, will delve into this conversation and uncover nuggets to help licensees and licensors navigate finding the NEW while staying ahead in the innovation game. Get ready to be highly engaged and have some fun as this dynamic trio dives into topics like:

  • Innovation can be discovered in the most unexpected places – how to develop the quest for discovery within your teams
  • Fresh business models, retail strategies and timelines to navigate an unstable and quickly evolving retail landscape
  • Tap into the Newstalgic trend and more – reinventing nostalgic licenses characters, brands and music
  • Key strategies for infusing trends into your licensing plans

In order to participate in Licensing University, interested parties must first register for Licensing Expo and purchase the All-Access Pass. Learn more.


Type: Licensing University

Cost: Varies


Amarchi-Cuevas, Naz

Amarchi-Cuevas, Naz

Head of Licensing

SYBO Games

Padawer, Jeremy

Padawer, Jeremy


Wicked Cool Toys

Rosenberg, Genna

Rosenberg, Genna



Role: Moderator