The Basics of Licensing #LU101

Mon. May 21| 9:30 AM - 11:45 AM | Tradewinds E

This introductory course will cover basic terminology of the licensing business; give a rundown of the major segments and product categories; discuss the different possible goals and motivations of a licensing deal; describe basic deal structures; give examples of successful licensing programs; and give a basic grounding in all other aspects of the business.

Attendees should leave with a basic understanding of how the trademark licensing business works, its component parts and participants, and how a deal is put together.

Takeaway:

Attendees should leave with a basic understanding of how the trademark licensing business works, its component parts and participants, and how a deal is put together.

 

In order to participate in Licensing University, interested parties must first register for Licensing Expo and purchase the All-Access Pass. Learn more.

Type: Licensing University

Cost: Varies


Speakers

Briggs, Katy

Briggs, Katy

Senior Licensing Manager

Hallmark Global Brand Licensing

Caplan, Gary

Caplan, Gary

President

Gary Caplan Inc.

Olds, Joanne

Olds, Joanne

Founder and President

The Buffalo Works

Mayer, Ira

Mayer, Ira

Adjunct Professor, Long Island University-Post; Former Publisher, The Licensing Letter

Long Island University-Post

Role: Moderator